Our System

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BC Monetization System LogoThe Blue Crush Monetization System consists of cutting edge state-of-the-art technologies along with other proven and successful online advertising methods. It is designed and programmed to actually “think” about what a prospect is doing and looking at on our many Websites. It is then capable of telling us what that prospect most desires from our offers and services, allowing us to customize our offers, and create a more profitable conversion.

This proprietary system is designed and programmed to “lead” a prospect to the most desired result, and to do so at the lowest cost per lead/conversion possible. In fact we regularly see a click through rate and conversion rate at almost double the industry averages on sites that we drive traffic to.

Technical and creative

Sales Funnel GraphicCirOur system is broken down into two areas…Technical and Creative. The technical side allows us to measure the affect of landing pages, copy, and click through rates at up to the second reporting and also uses what is called “Heat map tracking” that follows a prospect around our Websites and tells us exactly what they are doing at all times, what pages they are landing on, and what creative’s they are responding to. This information allows us to adjust our messages in real time obtain a superior conversion rate as we eliminate pages and portals that are not producing as effectively.

However, the creative side is very important also and this is the second area of our system and our approach. With our system we have the capability of testing dozens, or hundreds, of differing looks, designs, messages, and copy, and to measure what creative elements are the most effective. Because no one else could ever determine which area of our creative’s are the most effective, our system is secure and no one else can copy it.

Our system has been perfected over years of research and development and the scope and overview of our system is completely focused on one objective…creating sales and profits. We have achieved this through developing new and highly creative techniques that utilize the following methods…

System Page-Header2

STEP 1- Identify Niche

Identify niche category of business model and/or lead type. i.e. financial, biz op…cost per sale, cost per lead, etc.

STEP 2- Identify Source

Identify best combination of traffic sources (for testing), from the following list:

Online

  1. Display/Banner
  2. Contextual
  3. Pay Per View/Pop ups
  4. Direct Display Media Buys
  5. Cost  per click
  6. Cost per thousand
  7. Affiliate Publisher Traffic
  8. Paid Traffic
  9. Solo ads
  10. Email Marketing
  11. SMS
  12. Voice Broadcast
  13. RTB Platform Media Buys

a.Proprietary Source 1

b.Proprietary Source 2

c.Proprietary Source 3

d.Proprietary Source 4

Offline

  1. DRTV

a.Pay per lead model

aa.Proprietary Source 1

bb.Proprietary Source 2

b.Static model

aa.Local nationwide

i.Proprietary Source 1

ii.Proprietary Source 2

bb.Network

i.Proprietary Source 1

ii.Proprietary Source 2

  1. Radio

a.Pay per lead model

aa.Proprietary Source 1

bb.Proprietary Source 2

b.Static model

aa.Local nationwide

i.Proprietary Source 1

i.Proprietary Source 2

bb.Network

i.Proprietary Source 1

ii.Proprietary Source 2

STEP 3- BCM System

Landing pages/Blue Crush Monetization Lead Funnel

  1. Create split test campaigns with auto rotate feature to rotate and evenly split test 20 different landing pages including the homepage with our proprietary page rotation software.
  2. Create a “Squeeze Funnel” to lead acquisition including opt-in flow to be inserted into our proprietary contact management software.
    1. Create contact management chain

i.Interactive chain- Tracks all movement through chain and custom tailors the rest of the communication chain based on the previous action.

ii.Static chain- Continues through the chain without being effected by previous actions.

  1. Create Conversion Tracking flow with our proprietary conversion tracking software.
    1. Ensure site and all pages accept query strings for proper tracking
    2. Determine is goal conversion points are needed
    3. Create, place and test server post-backs
  2. Install Blue Crush Heat Map Software
    1. Heat maps- Our software will give us imagery that shows over specific periods of time, where the end users are looking on our page and where we may need improvement, what to move around on the page, etc.
    2. User recordings- Our software will also generate random screen recordings of actual end users mouse movements and show exactly what they are doing on our site. This is vital to understand the user experience and improve it.

STEP 4- Creatives

  1. Identify the appropriate creative’s needed based upon the chosen traffic sources.
    1. Online- Minimum of 20 creative’s needed and will be uploaded to our display server to dynamically rotate and evenly split test all creative’s.
    2. Offline- Initiate scripting and take through production process

STEP 5- Test/Focus Group

  1. Test entire flow from beginning to finish.
  2. Submit to the Blue Crush focus group members for end-user feedback.
  3. Make final campaign, creative and flow adjustments.

STEP 6- Launch

  1. 1. Launch the campaign according to the respective traffic source.

STEP 7- Monitor/Adjust

Summary:

All of these efforts, and proven platforms, are then pointed at Websites that we create… Based on models we currently know to be highly profitable and in multi-million, multi-billion dollar industries, or for clients with existing Websites in high growth, high profit industries, that we partner with. Either way we seek to create a higher profit margin at a lower cost, and we achieve this through our already created and proven successful portals and campaigns. With each new business model profiting on what was previously created to drive sales… and we can do this at an ever decreasing cost per customer acquisition.

Because our system can easily be adapted to accommodate a new and emerging industry we are able to duplicate our marketing efforts on to new businesses and Websites we create, without having to add excessive man-hours, personnel, office space, or expenses. BCMG can act quickly and capitalize on a new industry… usually within 30-60 days.

With Internet business topping over 100 billion dollars in revenues by 2015, and growing, we know it will only take a few of our business models to ensure that we reach our goals of 250M -500M per year, or more in total revenues, with a profit margin goal of over 60%.